Flou: blurred, vague, soft, faint.
These ads for the spring 2010 collection of Belgian designer Bruno Pieters are both simplistic and futuristic, like the clothes he showed in Paris in October. The aestethic reminds me of recent campaigns by Jil Sander and Hussein Chalayan with its simplicity and etheral feel. Enjoy!
Photographer Frederik Heyman, model Iekeliene Stange. Full campaign here.